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MLB Twitter Account Power Rankings

By Nick Fustor

Oct 20, 2015; Chicago, IL, USA; A fan takes a cell phone picture of the outside of Wrigley Field prior to game three of the NLCS between the Chicago Cubs and the New York Mets. Mandatory Credit: Aaron Doster-USA TODAY Sports
Oct 20, 2015; Chicago, IL, USA; A fan takes a cell phone picture of the outside of Wrigley Field prior to game three of the NLCS between the Chicago Cubs and the New York Mets. Mandatory Credit: Aaron Doster-USA TODAY Sports /
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Mandatory Credit: Kirby Lee-USA TODAY Sports
Mandatory Credit: Kirby Lee-USA TODAY Sports /

Which teams have the best Twitter accounts in the MLB? Here are our MLB Twitter Power Rankings.

Two weeks ago, Complex Sports ranked each NBA team’s Twitter account from worst to best, and highlighted some of the best digital content on NBA Twitter straight from the teams themselves.  But at the same time, the rankings seriously exposed teams lacking in their Twitter game as compared to the rest of the league.

Complex notes that teams like the Boston Celtics, while ever-storied on the court, have struggled to keep up with teams embracing a youthful, energetic voice that has been captured so wonderfully by teams like the Atlanta Hawks.

Here’s an example of a Celtics tweet, highlighted by Complex.

And here’s one from the Hawks.

See the difference?  Sure, the tweets aren’t exactly of the same subject manner, but the Hawks clearly have a firm grasp of pop culture and how it can transform interactions with the audience.  Oh, and they actually use emojis.

It’s becoming ever clearer that the NBA is eclipsing MLB in popularity, so the online presence of MLB teams around the league is becoming ever more vital to attract fans. With that in mind, I decided to take a look at MLB Twitter to find which teams have embraced the platform and which are simply using it as a stat log.

Here’s how the rankings will be scored.

  • Proper voice
    • Better ex: Miguel Sano hits a moonshot to center to give the Twins a 2-1 lead!
    • Bad ex: The Twins take a 2-1 lead after Sano hits a homer to center field.
    • Also, as Complex noted, be conversational.
  • Images
    • Gifs, vines and solid graphics are really important.
  • Humor
    • If a team is hilariously bad, teams should acknowledge it.  Self deprecation is fun!
  • Emojis
    • People love the fire emoji, and for good reason.
  • Interaction
    • Some of the best NBA Twitter moments happen when teams @ each other, and more of that in MLB should be encouraged.

And with that, here are Call to the Pen’s MLB Twitter rankings.

Next: 30-26: Where are the gifs?

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