MLB Twitter Account Power Rankings

Getting Better

20. St. Louis Cardinals (@Cardinals)

Followers: 816,515

Best recent tweet:

The Cardinals have always been known as one of the more formal teams in MLB, and while that extends into their Twitter, it’s clear they’re not afraid to have fun with things.

Not sure how this relates to the game, but it’s attention grabbing and better than the typical text-only post.  Actually, a lot of their gifs or images don’t relate to the text.

Aside from that, the Cardinals do a great job at highlighting the entire team’s efforts – and that’s mainly because their roster is full of studs.  They also highlight fans rather often, which is a great way to increase interaction.

19. New York Mets (@Mets)

Followers: 547,902

Best recent tweet:

The best part about the Mets Twitter is their willingness to experiment.  Whether it be through emojis, gifs or capitalizing different words, you can expect a variety of content from them.  The problem is that not all of those experiments work out.  Once they figure out what works and what doesn’t, they’ll be one of the better Twitter accounts in baseball.

When Steven Matz is on the mound, they’re huge fans of the fire emoji.

While Matz has been dominant, what’s more fire is the nickname they have for him, Long Island Lefty.  That gains them major points, but not enough to vault them into the top 15.

18. Tampa Bay Rays (@RaysBaseball)

Followers: 327,521

Best recent tweet:

My main gripe with the Rays is in their handle.  Really, @RaysBaseball.  They couldn’t convince Ray Slakinski to give up his @RayS handle?  Props to him though for joining in 2007 and going the simple route with Ray S.  The Baseball part is redundant.  Anyone following them knows they’re a professional baseball team.  Why not take the Giants approach and go @TBRays?  Anyways, I guess there’s not much they can do to fix that.

Back in the Joe Maddon days, the Rays were that sneaky cool team that no one knew they liked but deep down everyone did.  Now, not so much.  Without Evan Longoria launching bombs night after night and David Price throwing shutouts, the Rays lack in star power – and it shows on their Twitter.  But that doesn’t stop them from producing quality content from time to time.

Unlike many teams, the Rays actually share gifs and videos from the game, during the game.  The problems come in their pre and post-game content, which is typically links to previews and recaps.

17. Atlanta Braves (@Braves)

Followers: 778,794

Best recent tweet:

The Braves are among the most confusing Twitter accounts to evaluate.  Sometimes they’re witty and conversational, and at other times they’re drab stat pushers.  If the team is going to be consistently bad on the field, the Twitter account needs to make up for it more often than not.

When they’re not tweeting out stat updates, the Braves actually have some short, shareable videos and gifs that make their timeline pop.

They’re also one of the few teams to this point in the rankings to share original vines, which is an added bonus.  Once they stray away from bland score updates, the Braves will be in good shape on Twitter.

16. Toronto Blue Jays (@BlueJays)

Followers: 1,406,218

Best recent tweet:

Whereas the Toronto Raptors launched their popular #WeTheNorth campaign last year, the Blue Jays have stuck to a simpler approach with #OurMoment.  Seeing that the Expos have been long gone, it might make sense for the Jays to adopt the Raptors slogan, or something similar in hopes of uniting their fans.

The Jays shine in their score updates, as they typically sent out gifs or videos with witty captions.  Where they fall, however, is in their post-game content, which is typically a link to a recap and not much in terms of original Twitter content.

Pre-game, though, they do a great job.

(I didn’t get this at first, either.  Josh Donaldson’s Twitter handle is @BringerOfRain20.)

Next: 15-11: I'd Retweet That