MLB Twitter Account Power Rankings

Good, Not Great

15. Arizona Diamondbacks (@Dbacks)

Followers: 288,861

Best recent tweet:

After the roll-out of their new uniforms that met some backlash, the Diamondbacks looked poised for a solid Twitter year because of how they handled it.  Their #JoinTheEvolution campaign is right in line with what the team promotes, being the first to unveil such interesting uniforms.

The Dbacks do a solid job on Twitter, but don’t excel at one particular thing.  The team’s in-game coverage is filled with images and gifs, but sometimes those gifs turn out to be stadium graphics.

Arizona uses plenty of emojis to keep things entertaining, but they’ll need to inject a bit more humor into their tweets if they hope to join the elites of MLB Twitter.

14. San Francisco Giants (@SFGiants)

Followers: 1,052,036

Best recent tweet:

Despite losing out on the @Giants handle to the New York Football Giants, the San Francisco Giants manage to make do with the SF cramping their style.  In an even year, the Giants are once again among the best teams in baseball – and their Twitter recognizes it.

Even with stars like Madison Bumgarner and Buster Posey, the Giants still highlight every player on the team.  And they use emojis rather frequently, which is always a nice touch.

Sometimes, they even have graphics like this.

Where the Giants could improve is in making their voice more conversational, but at this point, they’re well worthy of a top 15 spot.

13. Chicago Cubs (@Cubs)

Followers: 884,462

Best recent tweet:

The Cubs have enough star power to keep themselves in every baseball conversation, but their Twitter still does a great job at promoting the team’s dominance.  While much of their content has focused on All-Star voting promotion, that hasn’t stopped the Cubs from using funny visuals and comments to get their players to San Diego this July.

If the Cubs make it to the World Series this year, expect their Twitter account to blow up as the rest of Twitter goes insane over the possibility of the curse coming to an end.  Until then, we’ll continue to enjoy gifs of Kris Bryant sniffing baseballs.

12. Pittsburgh Pirates (@Pirates)

Followers: 486,795

Best recent tweet:

While the Pittsburgh Pirates are fighting to overtake the Cubs in the NL Central, that hasn’t stopped their Twitter account from sharing some of the best gifs and images of the season.  With Andrew McCutchen and Gerrit Cole as the faces of the franchise, the Pirates never lack in content.

Pittsburgh is slowly growing into one of the more desirable cities to live in, and the Pirates exemplify that excitement.  The team’s Twitter tries its best to capture that youthful voice, but has yet to fully do so.  With some work, they’ll be there in no time.

They also have some of the best graphics on Twitter, as literally any information you could want is presented in a clean design.

11. Houston Astros (@astros)

Followers: 394,696

Best recent tweet:

The Astros are solid in nearly every aspect of Twitter, but slightly lack with in-game images and videos to earn a place in the top 10.  Other than that, the ‘Stros are one of the few teams to interact with its players, or to use text tools (see: above).

In order to give fans a more personalized experience, player interaction is a one of the key ways to increase engagement.  The Astros are one of the few teams to use those goofy questions shown on stadium video boards on their Twitter accounts.

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