Miami Marlins looking to bring excitement back to the stadium

After some missteps along the way, the Miami Marlins are doing things the right way, especially in their plans to get fans to come to the ballpark.

Say what you will about Miami Marlins CEO Derek Jeter, but he is a man with a plan. His decisions at the start of his tenure with the franchise, whether his trades of players like Giancarlo Stanton, or getting rid of franchise icons like Jeff Conine, were met with derision. Jeter and the ever present Marlins Man got into a public squabble, resulting with the Marlins super fan refusing to renew his season tickets and walking away from the franchise.

Yet, these are moves that Jeter needed to make to bring the Marlins back to relevance. He needed to rebuild the roster, with dramatic overhauls to the minor league system. The short term may be painful, but with the prospects that the Marlins got back, the hope is that the franchise can build a sustained run of success.

Along with that hope for a sustained run is the belief that the ballpark experience should be fun. With that in mind, and as part of the Marlins outreach to the Hispanic community, they are creating a fan section called Comunidad 305 for the 2019 season.

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The idea is to create the type of atmosphere seen in ballparks around Latin America, or at stadiums in Korea or Japan. That level of excitement can be felt amongst the fanbase during events such as the World Baseball Classic or the World Cup. It is a plan to bring a far more festive feel to the park, to let the fans be fans and to enjoy themselves. In doing so, it would make the ballgame an experience, a joyous place to celebrate the game and a love of life.

With the Marlins dealing with low attendance throughout most of their history, it is time to change. It is time to embrace the community spirit, and to make the fans a valued part of the experience.

And that is the goal. If the Marlins can make Comunidad 305 a place where fans want to be, and can liven up the experience at the ol’ ball field, then the fans may come. As more patrons head to the park, more revenue comes in, making it easier to retain players and build a contender. At least, that is the theory.

If nothing else, Derek Jeter could make a Miami Marlins game a destination. This idea is certainly a step in the right direction.