Miami Marlins reveal new logo and color scheme for 2019 season

The Miami Marlins are doing a complete overhaul this offseason, first removing their infamous home run structure and now changing their logo and color scheme. How will the new threads look?

It feels like it was just yesterday that Miami Marlins changed their look, but on Thursday the team unveiled a new primary logo and color scheme to be used beginning next season.

The Marlins’ new logo was revealed for the first time by the Bruce Sherman and Derek Jeter-led ownership group, coming out almost exactly eight years after their last rebrand, when they transitioned from the teal, black and silver Florida Marlins to the orange, yellow, blue and black Miami Marlins. The team announced their new primary logo has a modified “Miami” script under the fish, along with a curvier “M” logo. The most notable change, however, is the new color scheme of Miami Blue, Caliente Red, Midnight Black and Slate Grey. The rebrand was announced via a promo video posted by the Marlins’ twitter account Thursday afternoon.

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The Marlins are selling their rebranded logo and color scheme as a tribute to the city’s vibrant heritage, and although the Bruce Sherman and Derek Jeter-led ownership group has received criticism for many innovations in their time since taking over, I find this is a good look for the team as they try to bring themselves into a new light out from the old regime. The color scheme is reminiscent of the city’s infamous “Miami Vice” theme — which has been adopted by the NBA’s Heat, who rock one of the coolest jerseys in sports — while also making connections to the well-represented latin community.

After sporting the worst attendance in all of Major League Baseball this past season — they even attracted fewer fans than a college baseball team — the Marlins are aggressively marketing the new-look team to Miami’s hispanic population. In August the team announced that fans will be encouraged to bring noisemakers to games next season, as part of a special cheering section called Communidad 365.  The notion of fans using instruments and such to make noise at baseball games is commonplace in Cuba, Dominican Republic and other Latin baseball-crazed countries, and the Marlins are hoping they can bring that sort of passion to Marlins Park.

The Miami Marlins are expected to reveal their newly-designed jerseys tomorrow, finalizing the ownership’s quest to distance themselves from the past. While Miami’s management hopes these marketing tactics will enhance fan engagement and bring up attendance, nothing puts fans in seats like a talented baseball team. The Marlins haven’t reached the playoffs since 2003, and don’t appear anywhere close to contention, so it will be interesting to see how a revamped wardrobe will impact the fanbase of a team that has little hope to contend in 2019.