There is a lot of young talent coming up in the game that Major League Baseball can use to help market and grow the sport.
One of the best ways to grow any sport is to take some of the game’s most popular players and use them as advertising to their audience. Major League Baseball hasn’t always been great at doing that, but they are trying to do better.
With a sport where faces are easily seen and recognizable on the field, you would think Major League Baseball has no problems marketing their players. However, the sport still struggles with making their best players household names to the general public.
You look at what the NFL just did during the Super Bowl with their 100-year anniversary commercial. Many viewers thought that was the best commercial of the Super Bowl.
To be honest, as a casual NFL fan, I didn’t know who half those players were. But if Major League Baseball did something similar I probably would have felt the same way most NFL fans did about that commercial.
The sport has to do a better job of bringing their superstars together for the greater good of the sport. Especially at a time when MLB and the MLBPA seem to be butting heads, now more than ever they need to market the sport and let fans know it is in a good place.
We as baseball fans know just how great the game is, but the outside seems to be on a witch hunt to label the sport boring and dead.
It’s up to Major League Baseball and it’s players to change that narrative and let them know it’s alive and well by marketing its young superstars.