The Oakland Athletics will make a bold move in their ticketing policy
In an article on July 30th in the San Francisco Chronicle, John Shea reports that the Oakland Athletics will get rid of season tickets in the 2019 season. Current season ticket holders can renew for the 2019 year, but no new season seats will be offered moving forward at the Coliseum. Instead, they will offer memberships called “A’s Access,” a tiered program that offers fans a variety of perks in addition to their seat at the game.
Starting at $240, members will receive deals on concessions like 50% off food and drink, 25% of merchandise, free parking at the games, and the opportunity to upgrade your seats starting four hours before game time.
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Oakland currently averages the third lowest attendance in MLB ballparks at 17,772 (ESPN.com). A’s Access is yet another way that the A’s will attempt to boost attendance by giving fans more flexible options as they continue to wait for any news about a new ballpark in Oakland.
Oakland’s new, creative approach to ticketing has included other options as well, from a monthly pass to a yearly Treehouse Pass which gets fans access to the sparkling new social space above the left field bleachers for every game, where there is also some seating available.
Fans may appreciate the many options available to them, and the ways in which this Oakland Athletics management has made a series of innovative moves with regards to the fan experience. Hopefully these new, more affordable memberships will draw larger crowds to the games in 2019, especially as the team continues to show promise as a talented group of young players.
A’s Access will go on sale at 9 a.m. this Friday.